Design and Testing

Given the problem statement will focus on ---“How might we make a loyal ACGN influencer fan who wants to attend an ACGN influencer meet-and-greet event in Beijing (who) address the problem of collecting information especially including the sale time of VIP ticket and unexpected changes due to COVID-19, generally considered as incomplete and ingenuine, on different platforms (what) so that she/he can successfully buy a VIP ticket and meet the favourite ACGN influencer (why)?”

The scope of the future journey and story mapping exercise will be restricted to following steps:

1) Find a ACGN Infuluencer’s meet-and -greet event

2) Learn the event content

3) Examine the exhibition venue

4) Obtain the latest cancellation due to COVID-19

Now, just by joining (paid subscription) the platform, fans can get a timely reminder through email about the sale time of the VIP ticket and unexpected change. To further narrow the scope, the geographical location that has been targeted for a pilot market entry evaluation is Beijing.

A usability test will also be conducted.

You can find out more about this topic in JOURNAL 4.